How DICE lost the war

On the 4th of June 2012 DICE / EA Games launched Battlefield 3 Premium and this is where they lost me as a player.

As a 1st hour Battlefield fan I have to admit that I purchased all the Battlefield games available for the PC. My only dissapointment was that the PC gamers had to wait till the release of Battlefield 3. It took a while for a lot of companies that they lost the focus of the PC gamers. EA Games tried to make it up with releasing Battlefield Bad Company 2, which was quickly ported to the PC and ended up not bringing back the fun Battlefield 2 offered.

At the time Bad Company 2 was released it was well know that they had trouble with the competition of Call of Duty: Modern Warfare 2. With the amount of DownLoadable Content (DLC) that had to be purchased for COD, DICE released the following statement:

“It also plays a vital part in making sure you, the players get proper value for the money you’ve invested in Battlefield: Bad Company 2. This is why these map packs are available at no extra cost, contradicting the industry standard and what our direct competitors are doing.”
“We’re dedicated to taking care of this product for a long time — helping you avoid ‘mapathy’ without getting nickel-and-dimed.”

Free stuff is good, though if there is definately extra content that is brought to the table then I am willing to pay for it. DLC should be priced to what it offers, though you should not be charging people the equal amount of money you spend on a new game.

Back to BF3, before the release they announced that they would introduce a Limited Edition which included the Back to Karkland (B2K) expansion.

Now with their new Premium Package they in short say: f*ck you guys, if you have a Limited Edition (or previously purchased B2K) you’re still going to pay for it AGAIN. In short: what is the use of showing your dedication to a game and purchasing a limited edition with the knowledge you are getting screwed over in the end.

Whilst taking a look at the financial aspect of this premium content. By rough estimate the expansions will cost a player paying in Euro’s probably €15.
If you have a normal BF3 version you would pay for all individual packs:  5 x €15 = €75.
When considering the purchase of the premium version now you’ll save €25.

This calculation changes if you already bought the limited edition or purchased B2K after you bought the BF3 normal edition.
You already own B2K so your calculation will be: 4 x €15 = €60, which makes a whooping €10 difference (which is a bit odd compared to a fresh player)

What I would opt for is a special offer for the Limited Edition owners / BF3 Normal + B2K owners.